Page 27 - Travel Rich Weekly # 406
P. 27
NA CRUISE & YACHT INDUSTRY ASSOCIATION

Author/Jing Tseng Photo/Travel Rich

Mainland China has exerted a leading role in the rise of Asian cruise
industry. Wei Hang Zheng, Council Chairman and Secretary-General of
China Cruise & Yacht Industry Association (CCYIA), the most influential
organization of cruise industry in mainland China, issued the strategy and
prediction of mainland China cruise industry in the next decade.
Zheng also indicated that CCYIA will initiate the organization of Cruise
Travel Alliance (CTA) in 11th China Cruise Shipping and Cruise Expo
(CCS11), which will be held in Tianjin on September 23rd - 25th, 2016.

Wei Hang Zheng, also as the major undertaker of CCS11, introduced 8 points in this
Expo: the first gathering for CEOs from the top five cruise companies, the foundation
of CTA, the first cruise construction and development forum held by Ministry of Industry and
Information Technology (MIIT), special promotion conference held by Ministry of Maritime
Affairs & Fisheries of Korea, the first ICCT’s participation in CCS, the notifications of the
latest advance of Chinese cruise manufacture from China State Shipbuilding Corporation
(CSSC), the 4th China Cruise Annual Awards, and the 2th Cruise Travel Agency Summit held
by American Travel Weekly magazine on September 22nd.

Interviewing with Wei Hang Zheng, Council Chairman and Secretary General of CCYIA

Initiation of Cruise Travel Alliance (CTA)

Announced in the 11th China Cruise Shipping and Cruise Expo (CCS11),
CCYIA, Tongcheng Travel, and Caissa International Travel Agency
will establish Cruise Tourism Common Prosperity

Connecting Domestic and Foreign Cruise Travel Agencies, Responsibilities of China Cruise Travel Alliance
and Establishing Union for Resource Sharing
01. Summarizing the working experiences of cruise agencies, exploring
To boost the development of mainland China cruise industry, the formation survey investigation of cruise travel industry, and providing
of CTA will be particularly announced in CCS11. Zheng points out that suggestions and suitable plans for developing this industry
CTA is established for optimal resource allocation of cruise tourism and
can also maintain the legitimate interest of cruise travel agencies and OTA 02. Reporting needs and vision of future of CTA members to related
. To develop domestic cruise travel agencies, thus to boost mainland China department of the government, protecting common and legitimate
cruise tourism industry, CTA will formulate the service standards for it with profits of members
the principles of cooperation, resources sharing, self-discipline and mutual
benefit. 03. Formulating industrial rules, maintaining market order, avoiding
Zheng further explained that CTA is going to be resource-sharing cooperation destructive competition, and assisting to handle the accidents and
for all domestic cruise travel agencies, foreign cruise travel agencies, OTA, disputations of cruise agencies
and tourism agencies, with the principle of voluntary participation. CCYIA is
also the first batch of CTA members, including Tongcheng travel and Caissa 04. Formulating the service standard and increasing adding value of
International Travel agencies. The main duties of CTA lie in uniting cruise service
tourism agencies, enhancing its influence on other tourism agencies, and
promoting mutual learning and communicating. 05. Setting up a common platform with cruise companies, negotiating
problems between travel agencies and companies

06. Promoting and enhancing communication and co-operated opportunity
between members and other associations

07. Organizing multiple activities, such as employee training, discussion,
investigation, etc.

08. Cultivating concept of chinese cruise culture and promoting civilized
convention of cruise passengers

09. Collecting data and informations of cruise industry
10. Creating the cruise industrial credit system

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