Page 51 - Travel Rich Weekly # 406
P. 51
hor╱Kevin Chang Photo╱Princess Cruises
PRINCESS CRUISES
Strategy of Constructing Multiple Home Ports in Asia
From left: Trey Hickey, Senior Vice President, International Sales of Princess Princess Cruises is one of the
Cruises; Janet Hsieh, Brand Endorser of Carnival PLC Taiwan; three leading cruise brands,
Freddie Hsu, Country Director of Carnival PLC Taiwan. receiving numerous awards every
year. While serving over 1.7
millions of passengers,
experiencing more than 150
routes, and visiting over 360 ports
annually, Princess Cruises, with its
astounding accomplishments,
never cease to explore the
unknowns
Inheriting western cruise traditions blended with oriental twists,
Princess Cruises continues to grow in Asia over the past 20 years.
Mainland China, Hong Kong, Taiwan, Japan, Korea, and Singapore are the current six
branches, but the number will soon be increased as Princess Cruises rapidly expands.
Princess Cruises, a powerhouse in cruise industry moving the production of Sapphire Princess to Enhance Brand Awareness in Taiwan
with over 50 years of brand history, is affiliated to Mitsubishi Shipyard in Japan. This move makes the Through Celebrity Endorsements and
the world’s largest cruise company-- Carnival maintenance of Sapphire Princess much more
Corporation & PLC. Freddie Hsu, Country Director efficient, elevating Princess Cruises’ service in Asia Cross-Industry Collaborations
of Carnival PLC Taiwan Branch, points the into another level. Sapphire Princess will be
company’s success to three main factors: upholding servicing in Taiwan next year. Princess Cruises draws up various marketing
high international standards, blending oriental strategies for different target groups. For example,
elements into western cruise traditions, and Consolidate Ports North and South celebrity Janet Hsieh, the brand endorser of Carnival
operating through direct branches. There are and Attract Foreigners Through PLC Taiwan Branch, attracts passionate travelers,
currently six branches in Asia, including mainland Fly Cruises while singer Li-you Weng appeals to the consumers in
China, Hong Kong, Taiwan, Japan, Korea, and southern Taiwan.
Singapore. All of them are operated as direct From 2014 to 2016, Princess Cruises targets Taiwan
branches from international sales agencies over the market by setting Port of Keelung as its home port. At the same time, Princess Cruises continues to
past 15 years, which presents a guarantee of Princess During this period of time, cruises have collectively collaborate with different industries to promote its
Cruises’ high-standard service. harbored in Port of Keelung for over 101 days, brand. Examples include collaborations with
making it the longest record in recent years. In 2017, landmark Taipei 101, hotel Mandarin Oriental Taipei,
Production in Mitsubishi Shipyard Princess Cruises will move to south to create and Taiwan International Ports Corporation. Nice to
Reflects the Importance of Asian Market Kaohsiung as its new home port. See You is a micro-film depicting experiences on
Princess Cruises, produced with the goal of catching
Princess Cruises-- Taiwan Branch is crucial both Princess Cruises also proactively promotes attentions of consumers throughout the world.
geographically and strategically. It locates at the travelling through fly cruises, taking travelers all
heart of Asia, enabling it to connect routes up north over the world. This package not only provides an To further perfect its service, Princess Cruises
to Tianjin, Japan, South Korea, toward west to additional travel option to Taiwanese tourists but voluntarily covers the Inconvenience Insurance for
Shanghai, Xiamen, and down south to Hong Kong also brings in foreigners to visit Taiwan. Based on every guest onboard. This provides each guest an
and Singapore. the data, in 2016, Princess Cruises brought in 3,000 additional margin of safety and, at the same time,
foreigners during the month of April to June and reliefs the cost of insurance for its travel agencies.
While most of the cruise liners set up their shipyards over 5,000 foreigners during the month of August to As its high standard maintains, Princess Cruises will
in Europe and America, Princess Cruises was October. remain as one of the top vacation options for
Taiwanese tourists.
PRINCESS CRUISES
Strategy of Constructing Multiple Home Ports in Asia
From left: Trey Hickey, Senior Vice President, International Sales of Princess Princess Cruises is one of the
Cruises; Janet Hsieh, Brand Endorser of Carnival PLC Taiwan; three leading cruise brands,
Freddie Hsu, Country Director of Carnival PLC Taiwan. receiving numerous awards every
year. While serving over 1.7
millions of passengers,
experiencing more than 150
routes, and visiting over 360 ports
annually, Princess Cruises, with its
astounding accomplishments,
never cease to explore the
unknowns
Inheriting western cruise traditions blended with oriental twists,
Princess Cruises continues to grow in Asia over the past 20 years.
Mainland China, Hong Kong, Taiwan, Japan, Korea, and Singapore are the current six
branches, but the number will soon be increased as Princess Cruises rapidly expands.
Princess Cruises, a powerhouse in cruise industry moving the production of Sapphire Princess to Enhance Brand Awareness in Taiwan
with over 50 years of brand history, is affiliated to Mitsubishi Shipyard in Japan. This move makes the Through Celebrity Endorsements and
the world’s largest cruise company-- Carnival maintenance of Sapphire Princess much more
Corporation & PLC. Freddie Hsu, Country Director efficient, elevating Princess Cruises’ service in Asia Cross-Industry Collaborations
of Carnival PLC Taiwan Branch, points the into another level. Sapphire Princess will be
company’s success to three main factors: upholding servicing in Taiwan next year. Princess Cruises draws up various marketing
high international standards, blending oriental strategies for different target groups. For example,
elements into western cruise traditions, and Consolidate Ports North and South celebrity Janet Hsieh, the brand endorser of Carnival
operating through direct branches. There are and Attract Foreigners Through PLC Taiwan Branch, attracts passionate travelers,
currently six branches in Asia, including mainland Fly Cruises while singer Li-you Weng appeals to the consumers in
China, Hong Kong, Taiwan, Japan, Korea, and southern Taiwan.
Singapore. All of them are operated as direct From 2014 to 2016, Princess Cruises targets Taiwan
branches from international sales agencies over the market by setting Port of Keelung as its home port. At the same time, Princess Cruises continues to
past 15 years, which presents a guarantee of Princess During this period of time, cruises have collectively collaborate with different industries to promote its
Cruises’ high-standard service. harbored in Port of Keelung for over 101 days, brand. Examples include collaborations with
making it the longest record in recent years. In 2017, landmark Taipei 101, hotel Mandarin Oriental Taipei,
Production in Mitsubishi Shipyard Princess Cruises will move to south to create and Taiwan International Ports Corporation. Nice to
Reflects the Importance of Asian Market Kaohsiung as its new home port. See You is a micro-film depicting experiences on
Princess Cruises, produced with the goal of catching
Princess Cruises-- Taiwan Branch is crucial both Princess Cruises also proactively promotes attentions of consumers throughout the world.
geographically and strategically. It locates at the travelling through fly cruises, taking travelers all
heart of Asia, enabling it to connect routes up north over the world. This package not only provides an To further perfect its service, Princess Cruises
to Tianjin, Japan, South Korea, toward west to additional travel option to Taiwanese tourists but voluntarily covers the Inconvenience Insurance for
Shanghai, Xiamen, and down south to Hong Kong also brings in foreigners to visit Taiwan. Based on every guest onboard. This provides each guest an
and Singapore. the data, in 2016, Princess Cruises brought in 3,000 additional margin of safety and, at the same time,
foreigners during the month of April to June and reliefs the cost of insurance for its travel agencies.
While most of the cruise liners set up their shipyards over 5,000 foreigners during the month of August to As its high standard maintains, Princess Cruises will
in Europe and America, Princess Cruises was October. remain as one of the top vacation options for
Taiwanese tourists.
