Page 47 - Travel Rich Weekly # 406
P. 47
RISM AND TRAVEL BUREAU OF TAICHUNG CITY
Author／Kevin Chang Photo／Travel Rich
Tourism and Travel Bureau of Taichung City is the pioneer in promoting Taiwan’s cruise
tourism industry under the leadership of Director-General Sheng Shan Chen. Through plans
of “economic rim of cruise industry in Asia,” “strategies of promoting cruise travelling in mid-
Taiwan,” and “integrations of tourism resources in mid-Taiwan,” Tourism and Travel Bureau
is steadily transforming its potential in Taiwan’s cruise market into impressive performances.
With past working experiences in Mandarin Airlines, TACT, and Kaohsiung Shipping Company,
Sheng Shan Chen is capable of grasping the big picture and, at the same time, distributing
resources to various locations in order to maximize marketing effectiveness. Chen also points out
that Taiwan is located in the center position of Asia with four international ports, including Port of
Keelung, Taichung, Kaohsiung, and Hualien. Under the evaluation of Hub & Spoke sailing network,
both northern routes (Japan and Korea) and southern routes (Hong Kong, Macau, Singapore,
Malaysia) include Taiwan in point-to-point, pendulum, and island hopping lines. There is no doubt
that Taiwan’s geographic location is its cruise industry’s biggest advantage.
Exclusive Interview with Director-General of Tourism and Travel Bureau of Taichung City
Sheng Shan Chen
Tourism and Travel Bureau of Taichung City Promotes the Growth of
Economic Rim of Cruise Industry in Asia
Actively developing cross-strait 1-Line & 3-Point Plan
Expanding cruise routes to Japan, South Korea, Singapore, and Malaysia
Positioning Port of Keelung, Taichung, Kaohsiung and Hualien
as core locations in both northern and southern routes
Radial Expansion of Sailing Network ▓ 台中國家歌劇院 National Taichung Theater
Taiwan is the Best Relay Station
Chen actively visits many countries to promote Taiwan’s cruise tourism market, Taiwan 4 international ports have been included
specifically the advantages of the four major international ports. Alongside, Tourism in Asian cruise economic circle
and Travel Bureau of Taichung City creates a development guideline with the
following four points. 1. Taiwan being the center of the economic rim of cruise 1-line: (Southeast Asia, Cross-Straits Line)
industry in Asia. 2. Taiwan being the transportation hub of Asia’s major sailing lines. 3. 8 cruise home ports: Dalian Port, Tianjin Port, Qingdao Port,
Taiwan becoming the major cargo transporting center. 4. Taiwan becoming one of the Yantai Port, Shanghai Port, Xiamen Port, Shenzhen Port,
major travel destinations. Sanya Port.
In addition, Taiwan will continue to promote the 24, 48, and 72-hour visa-free policy, 3-point: The north part takes Tianjin Port as center, the central
organize its local tourist attractions, and encourage cruises opening new routes part takes Shanghai Port as center, and the south part takes
passing Taiwan in the hope of attracting more foreigners. Xiamen Port and Sanya Port as center.
Asian Region: Japan, South Korea, Vietnam, Hong Kong, Da
In line with International Tourism Union Nang, Singapore and Malaysia, mainland China, Hong Kong,
Integrating Tourism Resources of 7 Counties and Cities Macao and Taiwan as cruise economic core circle, expanding
Chen points out that it is vital for counties and cities to collaborate and integrate to Japan, South Korea, Singapore and Malaysia.
tourism resources. By doing so, Taiwan’s tourism industry will be able to provide
travelling experience in a higher standard and foster tourist flows between different 45vol.406 旅 奇 週 刊
counties and cities. Through International Tourism Union, Taiwan’s tourism industry
can also take advantage of fly and cruises to bring in more foreigners from different
countries.
In the past, Chen has successfully integrated tourism attractions of 7 counties and
cities, including Miaoli, Taichung, Changhua, Nantou, Yunlin, and Chiayi, and has
promoted an 8-theme one-day tour of Mid-Taiwan, including small town leisure tour,
literary creation and artistic tour, green life tour, Jade Mountain tribe tour, rural area
tour, reminiscence story tour, agricultural technology tour, and forestry and railway
tour. With a better integrated result in the future, Taiwan’s tourism industry will be
capable of providing travel packages that cover multiple counties and cities in an 1-day
tour.
Author／Kevin Chang Photo／Travel Rich
Tourism and Travel Bureau of Taichung City is the pioneer in promoting Taiwan’s cruise
tourism industry under the leadership of Director-General Sheng Shan Chen. Through plans
of “economic rim of cruise industry in Asia,” “strategies of promoting cruise travelling in mid-
Taiwan,” and “integrations of tourism resources in mid-Taiwan,” Tourism and Travel Bureau
is steadily transforming its potential in Taiwan’s cruise market into impressive performances.
With past working experiences in Mandarin Airlines, TACT, and Kaohsiung Shipping Company,
Sheng Shan Chen is capable of grasping the big picture and, at the same time, distributing
resources to various locations in order to maximize marketing effectiveness. Chen also points out
that Taiwan is located in the center position of Asia with four international ports, including Port of
Keelung, Taichung, Kaohsiung, and Hualien. Under the evaluation of Hub & Spoke sailing network,
both northern routes (Japan and Korea) and southern routes (Hong Kong, Macau, Singapore,
Malaysia) include Taiwan in point-to-point, pendulum, and island hopping lines. There is no doubt
that Taiwan’s geographic location is its cruise industry’s biggest advantage.
Exclusive Interview with Director-General of Tourism and Travel Bureau of Taichung City
Sheng Shan Chen
Tourism and Travel Bureau of Taichung City Promotes the Growth of
Economic Rim of Cruise Industry in Asia
Actively developing cross-strait 1-Line & 3-Point Plan
Expanding cruise routes to Japan, South Korea, Singapore, and Malaysia
Positioning Port of Keelung, Taichung, Kaohsiung and Hualien
as core locations in both northern and southern routes
Radial Expansion of Sailing Network ▓ 台中國家歌劇院 National Taichung Theater
Taiwan is the Best Relay Station
Chen actively visits many countries to promote Taiwan’s cruise tourism market, Taiwan 4 international ports have been included
specifically the advantages of the four major international ports. Alongside, Tourism in Asian cruise economic circle
and Travel Bureau of Taichung City creates a development guideline with the
following four points. 1. Taiwan being the center of the economic rim of cruise 1-line: (Southeast Asia, Cross-Straits Line)
industry in Asia. 2. Taiwan being the transportation hub of Asia’s major sailing lines. 3. 8 cruise home ports: Dalian Port, Tianjin Port, Qingdao Port,
Taiwan becoming the major cargo transporting center. 4. Taiwan becoming one of the Yantai Port, Shanghai Port, Xiamen Port, Shenzhen Port,
major travel destinations. Sanya Port.
In addition, Taiwan will continue to promote the 24, 48, and 72-hour visa-free policy, 3-point: The north part takes Tianjin Port as center, the central
organize its local tourist attractions, and encourage cruises opening new routes part takes Shanghai Port as center, and the south part takes
passing Taiwan in the hope of attracting more foreigners. Xiamen Port and Sanya Port as center.
Asian Region: Japan, South Korea, Vietnam, Hong Kong, Da
In line with International Tourism Union Nang, Singapore and Malaysia, mainland China, Hong Kong,
Integrating Tourism Resources of 7 Counties and Cities Macao and Taiwan as cruise economic core circle, expanding
Chen points out that it is vital for counties and cities to collaborate and integrate to Japan, South Korea, Singapore and Malaysia.
tourism resources. By doing so, Taiwan’s tourism industry will be able to provide
travelling experience in a higher standard and foster tourist flows between different 45vol.406 旅 奇 週 刊
counties and cities. Through International Tourism Union, Taiwan’s tourism industry
can also take advantage of fly and cruises to bring in more foreigners from different
countries.
In the past, Chen has successfully integrated tourism attractions of 7 counties and
cities, including Miaoli, Taichung, Changhua, Nantou, Yunlin, and Chiayi, and has
promoted an 8-theme one-day tour of Mid-Taiwan, including small town leisure tour,
literary creation and artistic tour, green life tour, Jade Mountain tribe tour, rural area
tour, reminiscence story tour, agricultural technology tour, and forestry and railway
tour. With a better integrated result in the future, Taiwan’s tourism industry will be
capable of providing travel packages that cover multiple counties and cities in an 1-day
tour.
