Page 45 - Travel Rich Weekly # 406
P. 45
TAIWAN TOURISM BUREAU
Author／John Wang Photo／Travel Rich
It is noted in the Global Cruise Industry Report of 2016 by Cruise Lines International Association (CLIA)
that the global passenger volume of cruises could increase by 24 million, wherein Asia may become the
world’s fifth largest cruise market with a 9.2% share. At the same time, Asian passenger volume may
increase to 11 million by 2030 with a forecasted market share of 30%. With constant, active demand, the
Taiwanese market proves itself as an important geographical location with much potential anticipated by
the tourism industry.
Deputy Director of Taiwan Tourism Bureau, Wayne Liu, has expressed pride in the fact that Taiwan is growing
more and more prosperous in the Asia-Pacific cruise market; however, we must consider how to bolster
operations in order to face such a huge market. The most important factor in developing the cruise industry is
participating in regional cooperation efforts, rather than working independently. Moreover, after surveying several
key global locations such as the Caribbeans, the Mediterranean, etc, we found that the integration efforts of
ports among different regions should be strengthened, so that we can implement multi-stop tours for one cruise
package. Liu also believes that the selection of routes and commodities can be more diversified through regional
cooperation, and that market demand would increase greatly as a result. Therefore, the Taiwan Tourism Bureau
has been collaborating with Hong Kong since 2014, first in the Asia Cruise Cooperation (ACC). Then, Xiamen,
Hainan Island, Philippines, etc. have all subsequently joined the ACC, thereby gradually increasing the scope of
its effect.
Exclusive interview with the Deputy Director of Taiwan Tourism Bureau, Wayne Liu
The Taiwan Tourism Bureau shall promote regional integration
to develop the cruise industry market
Constructing a diversified market by seizing the opportunity of inbound fly cruises
and capitalizing on the advantage of the Asian hub in Taiwan.
Making steady progress by establishing the Asia Cruise Cooperation as the niche
Working on expanding the capacity of the market by combining West Pacific ports
Integrating the West Pacific Region Taiwan Became Asia’s Second-Largest
Increasing the Number of Days and Market for Cruises
Selectivity of Commodities Expanding the capacity of
the market through Fly Cruise
Thus far, Asian cruise passengers largely take short voyages
of 5-7 days, visiting 4-5 tourist spots, and mostly refrain from The growth rate of cruise passengers in Taiwan has expanded
participating in cruises spanning more than 8 days. The majority continuously in recent years -- according to the CLIA report, Taiwan
of managers tend to charter boats for marketing; meanwhile, the ranked second in terms of the major tourist market in Asia in 2015, and
various commodities available in the market are mostly formalized. has shown maturity in its development. However, making breakthrough
Taiwan, for example, has the majority of the routes extended to improvements and innovation in niche markets relies on the commodity
Japan and South Korea to the north, and also extended to Hainan of flight cruises to develop and expand market capacity.
and Halong Bay in Vietnam to the south. Taiwan is located in the heart of Asia; surrounded by the sea, Taiwan
Regional cooperation must be integrated to diversify the selection has an excellent vantage point for developing cruise tourism. Keelung,
of commodities. More specifically, the key coastal ports of the West Taichung, Kaohsiung, Hualien, even Peng-hu, Jinmen, etc. can be the
Pacific, such as both sides of the Taiwan Strait, Japan, South Korea, destinations of many tourists due to rich natural resources and unique
Southeast Asia etc. must be integrated in order to bolster marketing advantage of ports. Even more tourists can be attracted to Taiwan
operations and attract business from international ship companies. through regional integration, promoting the formation of inbound fly
This way, this region that currently only captures less than 10% of cruises. At the same time, more international ship companies can be
the global cruise market will prosper. attracted by streamlining the visa process, making it more convenient
for cruise tourists -- international visitors can see the beauty of Taiwan
while enjoying their travel in luxury.
43vol.406 旅 奇 週 刊
Author／John Wang Photo／Travel Rich
It is noted in the Global Cruise Industry Report of 2016 by Cruise Lines International Association (CLIA)
that the global passenger volume of cruises could increase by 24 million, wherein Asia may become the
world’s fifth largest cruise market with a 9.2% share. At the same time, Asian passenger volume may
increase to 11 million by 2030 with a forecasted market share of 30%. With constant, active demand, the
Taiwanese market proves itself as an important geographical location with much potential anticipated by
the tourism industry.
Deputy Director of Taiwan Tourism Bureau, Wayne Liu, has expressed pride in the fact that Taiwan is growing
more and more prosperous in the Asia-Pacific cruise market; however, we must consider how to bolster
operations in order to face such a huge market. The most important factor in developing the cruise industry is
participating in regional cooperation efforts, rather than working independently. Moreover, after surveying several
key global locations such as the Caribbeans, the Mediterranean, etc, we found that the integration efforts of
ports among different regions should be strengthened, so that we can implement multi-stop tours for one cruise
package. Liu also believes that the selection of routes and commodities can be more diversified through regional
cooperation, and that market demand would increase greatly as a result. Therefore, the Taiwan Tourism Bureau
has been collaborating with Hong Kong since 2014, first in the Asia Cruise Cooperation (ACC). Then, Xiamen,
Hainan Island, Philippines, etc. have all subsequently joined the ACC, thereby gradually increasing the scope of
its effect.
Exclusive interview with the Deputy Director of Taiwan Tourism Bureau, Wayne Liu
The Taiwan Tourism Bureau shall promote regional integration
to develop the cruise industry market
Constructing a diversified market by seizing the opportunity of inbound fly cruises
and capitalizing on the advantage of the Asian hub in Taiwan.
Making steady progress by establishing the Asia Cruise Cooperation as the niche
Working on expanding the capacity of the market by combining West Pacific ports
Integrating the West Pacific Region Taiwan Became Asia’s Second-Largest
Increasing the Number of Days and Market for Cruises
Selectivity of Commodities Expanding the capacity of
the market through Fly Cruise
Thus far, Asian cruise passengers largely take short voyages
of 5-7 days, visiting 4-5 tourist spots, and mostly refrain from The growth rate of cruise passengers in Taiwan has expanded
participating in cruises spanning more than 8 days. The majority continuously in recent years -- according to the CLIA report, Taiwan
of managers tend to charter boats for marketing; meanwhile, the ranked second in terms of the major tourist market in Asia in 2015, and
various commodities available in the market are mostly formalized. has shown maturity in its development. However, making breakthrough
Taiwan, for example, has the majority of the routes extended to improvements and innovation in niche markets relies on the commodity
Japan and South Korea to the north, and also extended to Hainan of flight cruises to develop and expand market capacity.
and Halong Bay in Vietnam to the south. Taiwan is located in the heart of Asia; surrounded by the sea, Taiwan
Regional cooperation must be integrated to diversify the selection has an excellent vantage point for developing cruise tourism. Keelung,
of commodities. More specifically, the key coastal ports of the West Taichung, Kaohsiung, Hualien, even Peng-hu, Jinmen, etc. can be the
Pacific, such as both sides of the Taiwan Strait, Japan, South Korea, destinations of many tourists due to rich natural resources and unique
Southeast Asia etc. must be integrated in order to bolster marketing advantage of ports. Even more tourists can be attracted to Taiwan
operations and attract business from international ship companies. through regional integration, promoting the formation of inbound fly
This way, this region that currently only captures less than 10% of cruises. At the same time, more international ship companies can be
the global cruise market will prosper. attracted by streamlining the visa process, making it more convenient
for cruise tourists -- international visitors can see the beauty of Taiwan
while enjoying their travel in luxury.
43vol.406 旅 奇 週 刊
